Don't Commit Spam Suicide with Email Marketing
- Determine your target audience - I mean really figure out a group you need to focus on.
- Determine the established third parties associated with the target audience - focus on magazines, publications, websites, or companies of interest.
- Rent their lists - many third parties will be will be open to negotiating a deal in renting their lists. These companies will most likely verify your credibility before signing off.
Truth be told, some publications, companies, or related online businesses rent their email lists out for a price. Is this ethical? Most of the time - yes. This works because the people on these lists have already agreed to receive newsletters (or offers from third party partners) that have been approved by the company. I've been involved in email promotions where I've rented email lists and have had surprisingly decent results. The bottom line is that it is more ethical and technically "kosher". Overall, I firmly believe you will have better results and you'll be able to sleep knowing everything's right.
Few things to note:
On many occasions you usually aren't allowed to send the email out directly. Don't worry, this is actually a good thing. You will need to provide them with your templated email in which they will then wrap their branding around the outside which states something along the lines of "This offer is being presented to you on behalf of